BRANDING, VISUAL DESIGN

Ahilya, a visionary product designer, founded The Mix Co, an experimental studio specialising in moulding and casting. Known for its innovative use of materials, the studio crafts functional yet visually captivating lifestyle products. I was entrusted with designing the brand identity, collaterals, and overall visual communication. To reflect Ahilya's extroverted, approachable, and vibrant personality, I crafted a wordmark using rounded, flexible typography and a dynamic, colorful palette. The visual identity was also meticulously designed to remain distinct and recognizable, even when applied across various molding and casting materials, ensuring versatility and cohesion.