Kayana, a renowned wellness center and spa at Greenwood Hotels in Assam, entrusted me with its rebranding to create a unified yet distinct visual identity for its various sections. Drawing inspiration from the power of nature, I designed logos that reflect the brand’s dedication to sustainable, luxurious healing. The dynamic main logo ties the entire center together, while the Yoga, Healing, and Beauty Centre sub-sections each have their own unique visual identities. This approach elegantly highlights Kayana’s diverse offerings, blending nature, sustainability, and indulgent well-being.

The design of Kayana’s sub-sections—the Beauty Centre, Healing Centre, and Yoga Centre—was thoughtfully inspired by elements of nature, each reflecting the center’s holistic approach. For the Beauty Centre, the purifying qualities of natural mud were key, symbolizing renewal while embracing the rich diversity of Indian skin tones. The Healing Centre drew from the deep roots of Ayurveda, with its design centered around India’s mystical plants and herbs, representing ancient healing practices. The Yoga Centre took inspiration from the element of air, capturing the essence of aerial movements and rejuvenation, drawing parallels to the fluidity and restorative nature of yoga.