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Fins Academy of Learning

BRANDING, STRATEGY, VISUAL DESIGN

I envisioned the Fins Academy of Learning, a progressive institution addressing socio-cultural challenges and the need for educational reform. Inspired by the Waldorf approach, Fins integrates academics with arts, sports, and co-curricular activities, promoting a holistic education system. The school's design emphasizes active exploration, encouraging students to go beyond rote learning and engage creatively with knowledge, fostering critical thinking and deeper understanding.

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The Fins Academy of Learning was inspired by the intelligence, curiosity, and instinctive nature of sharks. From these traits, three core values were established: curiosity, trusting instincts, and continuous learning. Often misunderstood, sharks only attack when they sense danger, with their circling behavior reflecting inquisitiveness and threat assessment. The logo embodies this concept, featuring an abstract design of two circling sharks, symbolizing the school's commitment to holistic education. The name "Fins" emphasizes the importance of balanced learning, just as sharks rely on their fins for survival.

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